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(Y)our Blog
Fuel Your Growth with Actionable Techniques
Focused On Marketing + Sales + Technology

Social Media Trends for 2018

It’s hard to imagine life before social media, even though Facebook, Twitter, SnapChat - social profiles have been around for less than a decade. At IMG Digital I manage the social media accounts for our clients and every year I am excited to see...

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Way Beyond the Basics of Email Marketing

As improved tracking technology has become accessible to marketers of all sizes and budget, email marketing has regained prominence in the marketing mix. Engaging email copy is just the start. Moving beyond the basics of calls-to-action (CTAs),...

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Is Your Website & Visitor Data Safe & Secure?

Your website is likely your business' most valuable marketing asset. Clients, employees and business partners rely on it for many things, including information, news, ordering products and services. Adding in available security measuers is a duty...

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Marketing for the CFO - "The Full Funnel Approach"

I recently made a radical career shift, jumping from a finance career in the real estate and insurance industries, to be the co-founder of a digital marketing agency. My experience with marketing agencies throughout my career had always left me...

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Strategies and Products to Sell Smarter, not Harder

With the immense amount of competition out there, running an online business can be difficult, time-consuming and frustrating. But it doesn't have to be. If you implement some smart marketing strategies and use automated products to help you from...

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Early stage or start up? Follow this marketing timeline.

Many companies fall into the trap of waiting until after their product launches to start marketing campaigns. They have a lack of momentum that can impact the product's short- and long-term success. One of the most successful ways to manage a...

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Nurture Your Most Valuable Marketing Asset

Your website is the hub of your marketing and home base for your brand — social media, videos, guest posts, forum entries and email messages drive traffic to it. That's why you can't "set it and forget it." Here are some tips to keep your site...

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Reasons Facebook 'Likes' No Longer Matter

Facebook introduced the like button in the early part of 2009. Right away, marketers were told the key to success on Facebook was a strong brand page with lots of likes. A few years later, Facebook reduced traffic to brand pages, and likes became...

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