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Fuel Your Growth with Actionable Techniques

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Avoid These Pitfalls When Selecting Your Next Digital Marketing Agency

Digital marketing is a proven tool for growing your business. Therefore, it’s critical that you establish effective digital marketing strategies and implement tactics that will help you reach your strategic goals. Many digital marketing agencies...

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The Structure of a Successful Paid Search Campaign

With pay-per-click ("PPC") advertising, the saying “you get what you pay for” could never be more true. While PPC advertising allows marketers to gain search engine placement for their content - only paying when a user clicks on your link -...

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4 Reasons to Start Marketing Before Your Product Launch

Many companies fall into the trap of waiting until after their product launches to start marketing campaigns. They have a lack of momentum that can impact the product's short- and long-term success. Strong traction is an essential characteristic...

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Marketing + Sales + Technology + Creative

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Why did hackers attack my WordPress website?

Most people are surprised to know what an attractive target their little old WordPress website is to hackers. Hackers need resources, aka bandwidth, and they're not interested in paying for it. There are a few ways that a hacker may be able to...

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Social Media Trends for 2018

It’s hard to imagine life before social media, even though Facebook, Twitter, SnapChat - social profiles have been around for less than a decade. At IMG Digital I manage the social media accounts for our clients and every year I am excited to see...

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Beyond the Basics of Email Marketing

As improved tracking technology has become accessible to marketers of all sizes and budget, email marketing has regained prominence in the marketing mix. Engaging email copy is just the start. Moving beyond the basics of calls-to-action (CTAs),...

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Marketing for the CFO - "The Full Funnel Approach"

I recently made a radical career shift, jumping from a finance career in the real estate and insurance industries, to be the co-founder of a digital marketing agency. My experience with marketing agencies throughout my career had always left me...

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Sell Smarter Not Harder

Sell Smarter, Not Harder!

With the immense amount of competition out there, running an online business can be difficult, time-consuming and frustrating. But it doesn't have to be. If you implement some smart marketing strategies and use automated products to help you from...

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Reasons Facebook "Likes" No Longer Matter

Facebook introduced the like button in the early part of 2009. Right away, marketers were told the key to success on Facebook was a strong brand page with lots of likes. A few years later, Facebook reduced traffic to brand pages, and likes became...

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